Brilliant Business Writing : How to Inspire, Engage and Persuade Through Words

Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: \* structure your writing so that you get your point across effectively \* make your language clear and straightforward \* inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life. How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn't do what it's meant to do to sell something, persuade someone, or even inspire them. Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life. Cover......Page 1 Brilliant Business Writing......Page 2 Contents......Page 6 About the author......Page 8 Publisher’s acknowledgements......Page 9 Author’s acknowledgements......Page 11 Part 1 The beginning......Page 12 Introduction......Page 14 Clunk, click, every trip......Page 42 Part 2 Structure......Page 58 The order of events......Page 60 I’ve been waiting for a sign......Page 72 Keeping it together......Page 82 Death by PowerPoint: an antidote......Page 88 Part 3 Style......Page 94 Doing what comes naturally......Page 96 Word perfect......Page 104 One thing leads to another......Page 128 What not to write......Page 138 Mythbusting......Page 152 Sound advice......Page 160 Part 4 Magic......Page 170 A spoonful of sugar......Page 172 Painting pictures......Page 190 More sound advice......Page 200 Screenwriting......Page 214 And finally.........Page 228 Part 5 The end......Page 232 It ain’t over till it’s over......Page 234 The end is nigh......Page 242 Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.  Brilliant outcomesProduce business writing people actually want to readPersuade and inspire people, sell more, or get that jobGet a distinctive, powerful and engaging writing voice Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant. Brilliant outcomes Produce business writing people actually want to read Persuade and inspire people, sell more, or get that job Get a distinctive, powerful and engaging writing voice