Brewing up a Business : Adventures in Entrepreneurship From the Founder of Dogfish Head Craft Brewery

Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of the fastest growing breweries in America. In this book, Sam illustrates his business plan, demonstrating the rewards of dreaming big, working hard and thinking unconventionally. Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. "Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur." -Bob Guccione Jr. founder of Spin magazine and Gear magazine "Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams." -Jim Davis Chairman and CEO of New Balance "Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry." -Ruth Ann Minner Governor of Delaware "Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!" -Joe Calloway author of Becoming a Category of One and Indispensable This Is The Success Story Of A Man Who Really Likes Beer - So Much So That He Decided To Make A Business Of It. Starting With Nothing But A Home Brewing Kit, Sam Calagione Turned His Entrepreneurial Dream Into A Foamy Reality And Built The Country's Fastest Growing Brewery - Dogfish Head Craft Brewery. Brewing Up A Business Is The Story Of Dogfish And Calagione, Of The Power Of Unconventional Thinking, And Of The Hard Lessons Every Entrepreneur Learns Along The Way.--jacket. The Unconventional Beginnings Of An Entrepreneur -- Business From The Inside Out: Self-discovery, Inspiration, Passion -- Keeping Your Balance: Creating A Harmony Between Work And Life -- Creating A Business Offering: Developing Goods And Services -- Crafting A Brand In A Cookie-cutter World: Embracing Your Inefficiencies -- Marketing On A Small Business Budget: Promoting Your Business With Little Or No Money At All -- Publicity Stunts (are Poorly Named) -- Stalking The Killer App: Creating Innovation -- Selling Distinction, Specialization, And Variety -- Cash Is King (well, Sort Of) -- Leadership: In Theory And In Practice -- Effectively Managing Employees -- Working Towards Irrelevance -- To Small Business Success. Sam Calagione. Includes Index. My dad backed our red pickup truck beneath the second-story window of my dormitory bedroom.