Брендинг. Как создать мощный бренд: учеб. для студентов вузов, обучающихся по специальностям 080111 "Маркетинг", 080300 "Коммерция", 070801 "Реклама"

this Is The Third Edition Of One Of World's Most Respected And Successful Books On Branding. Written By An Internationally Acclaimed Branding Expert And Author Of from Brand Vision To Brand Evaluation , It Has Been Comprehensively Revised And Updated With A Raft Of New Cases And Examples. the Book Gives The Professional And The Student A Deep Understanding Of The Functioning And Management Of The Modern Brand And Contains: * Powerful Analysis Of New Areas Such As E-branding And E-marketing * A Completely New Set Of Advertising And Brand Images To Illustrate Key Points * A Powerful Analysis Of The Key Drivers Of Brand Value there Can Be No Doubt That The Power Of Brands In The International Marketplace Is Still Growing, And That creating Powerful Brands , Third Edition, Can Explain Both Why And How They Work. * Comprehensive Coverage Of Brand Management * Applications Orientated, Yet Grounded On Solid Theory * Frameworks Organizing The Principles Of Brand Building Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth "Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images