Breaking Through the Noise: the Nine Rules to Inspire the World to Watch, Like, and Share Your Brand

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.;Front Cover; Front Flap; Front Matter; Half Title; Title; Copyright; Contents; Introduction: Nobody Cares; Rule 1: Be Shareable; The One-Way Conversation; Going Viral; What Do People Share?; Shareable Brandable Content; Rule 2: Understand the Science; Building "Digital Walls"; The Five Shareable Emotions; Other Emotions That Enter the Equation; Rule 3: Focus on Value; The Concept of Advertising: A Walk Down Memory Lane; The Concept of Value; Engaging People with Commercials They Would Normally Skip; Giving People Something to Smile About; Rule 4: Find Your Voice Front Cover Front Flap Front Matter Half Title Title Copyright Contents Introduction: Nobody Cares Rule 1: Be Shareable The One-Way Conversation Going Viral What Do People Share? Shareable Brandable Content Rule 2: Understand the Science Building "Digital Walls" The Five Shareable Emotions Other Emotions That Enter the Equation Rule 3: Focus on Value The Concept of Advertising: A Walk Down Memory Lane The Concept of Value Engaging People with Commercials They Would Normally Skip Giving People Something to Smile About Rule 4: Find Your Voice Going to School on CelebritiesThe Social Media Star Your Philosophy Is Your Voice Rule 5: Crush the Headline 1. Nail the "Get It" Factor 2. Think Like a Journalist 3. Focus on Curb Appeal 4. Give Up the Goat Rule 6: Ride the Wave Deciding Which Wave to Ride Catching the Wave PhotoMombing: Because Moms Are the Bomb Don't Be a Kook Hang Ten What's the Bottom Line with Riding Waves? Rule 7: Flip the Script Programming a Counter-Narrative Bring Something Different to the Party Playing Against Type When the Internet Flips the Script on You Rule 8: Know Your Platforms A Big-Picture ViewYouTube: The Public Library Facebook: The Town Square Auction-Based Media: An Overview Facebook Technical Overview Instagram: The Art Gallery Direct Messaging Systems: The Post Office The Other Platforms Rule 9: Test Before You Invest 1. Make a Silent Film 2. Marry Text and Images 3. It's All About the First 7 Seconds Testing ... One, Two, Three A Final Note: With Paid Media, All Content Is Not Created Equal Back Matter Epilogue: Finding Your Way with the New Rules Acknowledgments Index About the Authors Back Flap Back Cover Spine "The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano Ronaldo in disguise--all while not spending a nickel on traditional advertising. Staples and his colleagues lifted a small pet food company from obscurity to an IPO on the power of two hit YouTube videos. Plus, they helped propel Cricket Wireless to the most shared brand of its kind, by using social media to make people smile. In [this book], Staples reveals his pioneering nine-step approach to winning global mention for your brand--without spending a fortune. Far from being just another empty promise on how to make your content go viral, this book offers a real roadmap to understanding how content spreads online. Through the powerful concept of 'shareability' you'll learn how to make the intricate algorithms of major social platforms work for you. Whether you're an executive, an entrepreneur, or an Instagram star in the making, this is the one book that will give you the secret sauce on how to break through the noise and to take your brand farther than you ever thought possible."--Dust jacket The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint. The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT & T and Sprint The odds of getting a video onto YouTubes front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTubes front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,and online celebrity wannabes howthey, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguisewithout spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games;how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless becomethemost shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint .