Break the Rules! : The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

**Discover the six counter-conventional mindsets to be a changemaker** In __Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World__, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find: - Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom - Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way - Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along __your__ entrepreneurial path - Steps __you__ can take now to make one or more of these mindsets your own. An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," __Break the Rules!__ sheds new light on an oft-discussed—but rarely understood—area of business. "The entrepreneurial path, whether for those who lead the journey or those who participate therein, is typically rocky at best, and the ones who make it through successful usually think about failure and challenge different from the rest of us. Drawing on two decades of research into what makes entrepreneurs entrepreneurs, and how they differ from the rest of us, Break the Rules! builds a compelling argument that successful entrepreneurs exhibit one or more of six counter-conventional mindsets that allow them to deal with, skate around, or overcome the daunting obstacles that stand in their way and take advantage of opportunities that present themselves along the entrepreneurial path. Surprisingly, however, these mindsets run counter to the conventional wisdom that's typically found in large and well-established companies. They fly in the face of what's taught in business schools about strategy, core competencies, target marketing, financing and more. The good news is this: each of the six break-the-rules mindsets can be learned, practiced, and ultimately built upon to assemble high-performing entrepreneurial teams and create thriving businesses that grow and prosper"-- Provided by publisher