Bread and Circuses : Theories of Mass Culture As Social Decay

Lively and well written, Bread and Circuses analyzes theories that have treated mass culture as either a symptom or a cause of social decadence. Discussing many of the most influential and representative theories of mass culture, it ranges widely from Greek and Roman origins, through Marx, Nietzsche, Freud, Ortega y Gasset, T. S. Eliot, and the theorists of the Frankfurt Institute, down to Marshall McLuhan and Daniel Bell, Brantlinger considers the many versions of negative classicism and shows how the belief in the historical inevitability of social decay—a belief today perpetuated by the mass media themselves—has become the dominant view of mass culture in our time. While not defending mass culture in its present form, Brantlinger argues that the view of culture implicit in negative classicism obscures the question of how the media can best be used to help achieve freedom and enlightenment on a truly democratic basis. -- Amazon.com Lively and well written, Bread and Circuses analyzes theories that have treated mass culture as either a symptom or a cause of social decadence. Discussing many of the most influential and representative theories of mass culture, it ranges widely from Greek and Roman origins, through Marx, Nietzsche, Freud, Ortega y Gasset, T.S. Eliot, and the theorists of the Frankfurt Institute, down to Marshall McLuhan and Daniel Bell, Brantlinger considers the many versions of negative classicism and shows how the belief in the historical inevitability of social decay a belief today perpetuated by the mass media themselves has become the dominant view of mass culture in our time. While not defending mass culture in its present form, Brantlinger argues that the view of culture implicit in negative classicism obscures the question of how the media can best be used to help achieve freedom and enlightenment on a truly democratic basis." Bread & Circuses......Page 1 Contents......Page 8 Preface......Page 10 1. lntroduction: The Two Classicisms......Page 18 2. The Classical Roots of the Mass Culture Debate......Page 54 3. "The Opium of the People"......Page 83 4. Some Nineteenth-Century Themes: Decadence, Masses, Empire, Gothic Revivals......Page 114 5. Crowd Psychology and Freud's Model of Perpetual Decadence......Page 155 6. Three Versions of Modern Classicism: Ortega, Eliot, Camus......Page 185 7. The Dialectic of Enlightenment......Page 223 8. Television: Spectacularity vs. McLuhanism......Page 250 9. Conclusion: Toward Post-Industrial Society......Page 279 Index......Page 300 Preface -- Introduction : The Two Classicisms -- Classical Roots Of The Mass Culture Debate -- The Opium Of The People -- Some Nineteenth-century Themes : Decadence, Masses, Empire, Gothic Revivals -- Crowd Psychology And Freud's Model Of Perpetual Decadence -- Three Versions Of Modern Classicism : Ortega, Eliot, Camus -- Dialectic Of Enlightenment -- Television : Spectacularity Vs. Mcluhanism -- Conclusion : Toward Post-industrial Society. By Patrick Brantlinger. Includes Bibliographical References And Index.