Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)

La 1ère page indique : "Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains." La 1ère page indique : "Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains." This Book Had Its Genesis In The Mid-1990s When I Began Researching The Trademarks Used By Sheffield Cutlers And The Emergence Of 'sheffield'. Subsequently, Collaboration With Geoff Tweedale, Mads Mordhorst And Dev Gangjee, And Participation In Conferences And Workshops, Extended My Interest In Igos. Over Time, I Realised That This Subject Had Been Comparatively Neglected By Business Historians. There Were, Of Course, Exceptions. Paul Duguid, For Example, Is Prominent In Debates On How And Why Regulatory And Institutional Change Affected The Development Of Igos In The Port Industry During The Nineteenth And Early Twentieth Centuries. Nonetheless, It Is Fair To Say That Research On These Indications Has Been Dominated By Scholars In Legal History, Marketing, And Agricultural-rural Development-- David M. Higgins, University Of York. Includes Bibliographical References And Index. Cover Half-title page Series page Title page Copyright page Dedication Contents List of Figures List of Tables Acknowledgements 1 Geographical Origin in the Global Economy 2 Firms and Indications of Geographical Origin in the First Global Economy 3 Country of Origin and Agricultural Trade during the Nineteenth Century 4 Cooperation, Country of Origin, and Agricultural Trade during the Interwar Period 5 ‘Unfair Competition’ and the British Merchandise Marks Act, 1926 6 From Paris to London: The International Legal Framework for the Protection of IGOs, ca. 1880–1945 7 The Evolving International Framework for the Protection of IGOs after 1945 8 EU Policy on Geographical Indications: Ambitious, but Misguided? 9 ‘Made in’ and Country of Origin in the Post-1945 Period 10 Reflections on the History of IGOs Bibliography Index