Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and translate your online network into great jobs, great projects, and a great career! Discover how to: • Build an authentic storyline and online identity that gets you the right opportunities • Choose the best social media tools for your personal goals • Blog your story boldly and effectively • Promote your events, accomplishments, victories...and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Launch an online branding program that really gets noticed • Avoid “killer” social networking mistakes • Leverage your online “expert” status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Contents......Page 6 I: Why Do I Care About Self-Promotion?......Page 18 1 Welcome to the Party......Page 20 What Is Self-Promotion?......Page 22 Personal Branding......Page 23 The Five Universal Objectives of Personal Branding......Page 26 Who Needs Self-Promotion?......Page 32 Meet Our Heroes......Page 34 2 How Do You Fit in the Mix?......Page 36 The Basics of Building Your Personal Brand Story......Page 38 Telling Your Complete Brand Story......Page 44 Do’s and Don’ts of Telling Your Story......Page 46 II: Your Network Is Your Castle—Build It......Page 50 3 Blogging: Telling Your Story......Page 52 What Is Blogging?......Page 54 Why Should You Blog?......Page 56 Choose Your Blogging Platforms......Page 58 Setting Up a Blog......Page 64 Getting Inspired......Page 66 What Should You Write About?......Page 67 How to Write a Blog Post......Page 70 Writing for Readers Versus Writing for Search Engines......Page 72 How Often Should You Post?......Page 73 How Long Should Your Posts Be?......Page 74 But My Posts Are Too Long......Page 75 Search Engine Optimization Through Blogging......Page 76 How Does This Apply to Our Four Heroes?......Page 77 Do’s and Don’ts of Blogging......Page 79 A Final Note on the “Rules” of Blogging......Page 80 4 LinkedIn: Networking on Steroids......Page 82 The Basics of LinkedIn......Page 84 Ten Do’s and Don’ts of LinkedIn......Page 99 5 Twitter: Sharing in the Conversation......Page 104 Why Should You Use Twitter?......Page 105 What Can Twitter Do for You?......Page 106 How Do You Use Twitter?......Page 108 Applications for Twitter Domination......Page 113 What Should You Tweet (and What Shouldn’t You?)......Page 118 Do’s and Don’ts While Using Twitter......Page 121 How Does This Chapter Apply to Our Four Heroes?......Page 122 6 Facebook: Developing a Community of Friends......Page 124 Why Should You Use Facebook?......Page 125 What Can Facebook Do for You?......Page 126 What You Should Know First About Facebook......Page 128 Working with Your Personal Page Privacy Settings......Page 133 Working with Your Customized URL......Page 135 How Can I Use a Professional Page for Personal Branding?......Page 136 Using Insights to Track Your Content Growth......Page 137 Setting Up Your Professional Page......Page 139 Top Five Tips for Using Facebook......Page 140 Ten Do’s and Don’ts of Facebook......Page 142 7 Bringing It All Together: Launching Your Brand......Page 146 What Is a Personal Brand Campaign?......Page 148 How Do Our Heroes Build Their P&T Statement?......Page 150 Why Is a Personal Brand Campaign Important?......Page 153 Building Your Personal Brand Campaign......Page 154 Unique Ways to Launch Your Branding Campaign......Page 158 How Should Our Heroes Launch Their Brands?......Page 160 Do’s and Don’ts of Launching Your Personal Brand......Page 161 8 Measuring Success: You Like Me,You Really Like Me!......Page 164 What Should You Measure?......Page 166 How Should You Measure?......Page 170 Ten Tools to Use for Measurement......Page 181 Effectively Measuring Your Personal Brand......Page 182 How Can Our Heroes Use Analytics and Measurement?......Page 183 Do’s and Don’ts for Analytics and Measurement......Page 184 III: Promoting Your Brand in the Real World......Page 186 9 How to Network: Hello,My Name Is.........Page 188 Why Should I Bother Networking?......Page 190 A Networking Case Study: Starla West......Page 191 The Rules of Networking......Page 192 Network with Your Competition......Page 198 Three Types of Networking......Page 199 Do’s and Don’ts of Networking......Page 214 How Would Our Heroes Network?......Page 216 10 Public Speaking: We Promise You Won’t Die......Page 218 Case Study: Hazel Walker, The Queen of Networking......Page 220 But I Hate Speaking in Public......Page 221 Overcoming Your Fear of Public Speaking......Page 222 Finding or Creating Your Own Speaking Niche......Page 224 How to Start Your Speaking Career......Page 226 Identify Speaking Opportunities......Page 228 How Does This Apply to Our Four Heroes?......Page 235 Giving Your Talk......Page 236 Important Technology Tips for Presenters......Page 238 Miscellaneous Tips, 140 Characters or Less......Page 242 11 Getting Published: I’m an Author!......Page 244 Why Should I Become a Writer?......Page 246 Publication Opportunities......Page 247 Build Your Personal Brand with Your Writing......Page 254 Paying Your Dues......Page 261 Do’s and Don’ts of Writing for Publication......Page 263 How Can Our Heroes Turn to Writing for Publication?......Page 264 12 Personal Branding: Using What You’ve Learned to Land Your Dream Job......Page 266 Using Your Network to Find a Job......Page 268 Creating a Resume......Page 273 Don’t Rely on the Job Boards......Page 280 Skip HR Altogether, and Work Your Network......Page 283 A Social Media Case Study......Page 286 Job Searching Tips in 140 Characters......Page 288 B......Page 290 C......Page 291 F......Page 292 H......Page 293 L......Page 294 N......Page 295 P......Page 296 S......Page 298 T......Page 299 W-Z......Page 300