Brand Singapore: Nation branding after Lee Kuan Yew, in a divisive world

Koh Buck Song. First Published 2011. Includes Bibliographical References (pages 215-227) And Index. In English. First independent book about Singapore's national brand. A balanced critique of what has had an impact on shaping the Singapore brand through history. Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy CONTENTS INTRODUCTION FOR HEARTS AND MINDS STATE OF PLAY BEYOND THE SINGAPORE GIRL THE PEOPLE’S ACTION PARTLY – UNTIL “SG50” HEAR THE LION ROAR ENOUGH TO CHEW ON? REMAKING SINGAPORE – TOWARDS “SG100” NOTES INDEX