Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil (Management for Professionals)

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporationâ#x80;#x99;s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a â#x80;glocalizedâ#x80;#x99; world This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporationâ#x80;#x99;s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a â#x80;glocalizedâ#x80;#x99; world Front Matter....Pages i-xx Front Matter....Pages 1-1 Introduction....Pages 3-16 The New Paradigm: Market-Driven Approach and Need for a One-World-Strategy....Pages 17-29 Commonalities and Differences of the Large Emerging Markets....Pages 31-43 Front Matter....Pages 45-45 China: Dancing with the Red Dragon....Pages 47-106 India: The Emerging Star....Pages 107-154 Russia: A Power Beyond Raw Materials....Pages 155-196 Brazil: The Green Giant....Pages 197-247 Front Matter....Pages 249-249 Strategies for Successful Brand Building and Marketing in the Key Emerging Markets....Pages 251-389 Beyond the BRICs: A Closing Remark....Pages 391-395 Back Matter....Pages 397-405