Brain of the Firm

This is the second edition of a book which has already become a management ‘standard’ both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author’s theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text.