Book Yourself Solid Third Edition

Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Authorâ#x80;#x99;s Note -- Preface -- Module One: Your Foundation -- Chapter 1: The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Clients;Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"--But that's not always the case. The key lies in what you're busy doing . Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills-you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field-and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. Kick off the cycle of success with serious self-promotion that works

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.

Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

• Build a solid foundation for a stellar public image
• Enhance your reputation for trust and credibility
• Perfect your pitch and pricing to attract higher-caliber clients
• Adopt the six core strategies that will keep you booked solid

Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term. Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Authorâ#x80 #x99 s Note -- Preface -- Module One: Your Foundation -- Chapter 1: The Red Velvet Rope Policy -- Dump the Duds -- The Old Man, the Little Boy, and the Donkey -- What to Do When You Don't (Yet) Have Clients Pruning Your Client List Creating Your Red Velvet Rope Policy -- Ideal Clients, the Duds, and Everyone Else -- A Perpetual Process -- Chapter 2: Why People Buy What You're Selling -- Step 1: Identify Your Target Market -- Your Passions, Natural Talents, and Knowledge Are Key If You Feel Stuck Step 2: Identify the Urgent Needs and Compelling Desires of Your Target Market -- Step 3: Determine the Biggest Result Your Clients Get -- Step 4: Uncover and Demonstrate the Benefits of Your Investable Opportunities -- Relax, Be Playful, and Have Fun! Clients Want You to Help Them Chapter 3: Develop a Personal Brand -- Branding -- Releasing Blocks -- You Are Uniquely You -- The Three Components of Your Personal Brand -- Your Who and Do What Statement -- Your Why You Do It Statement -- Your Tagline Roma Non à ̈Stata Construita un Giorno (Rome Wasn't Built in a Day)Chapter 4: How to Talk About What You Do -- Developing Your Book Yourself Solid Dialogue -- Five-Part Book Yourself Solid Dialogue Formula -- Getting into a Book Yourself Solid Dialogue with Ease -- Module Two: Building Trust and Credibility "Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"--But that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills--you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field--and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits."--Provided by publisher "Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies."-- Provided by publisher