刷屏 : 视频时代的疯传法则 = Videocracy : how YouTube is changing the world ... with double rainbows, singing foxes, and other trends we can't stop watching

1. YouTube流行趋势经理,解密如何打造爆款视频 在视频时代,制造互动,才能创造潮流 用户不再是被动的观众,而是主动的传播者 2. 《刷屏》以行内人视角解读: 病毒视频 粉丝经济 网红产业 平台如何为内容创作者赋能 3. 你是否常常被病毒视频刷屏?你是否觉得很多网红火爆到“无法用常理解释”? 视频时代已经到来,我们每天观看网络视频的时长近58分钟,网红粉丝规模近6亿。当我们谈到流行文化的时候,答案不再局限于世界杯或奥运会,一个简单的视频,如《江南Style》也能成为席卷全球的文化力量。 YouTube流行趋势经理在《刷屏》中,以局内人的视角分析了近年来疯传网络的病毒视频,包括恶搞、音乐、广告、知识传播、小众频道等各种类型,深入探讨了这些视频是如何流行起来的,网红主播怎样快速吸引粉丝,以及如何引领流行文化。 《刷屏》指出,在视频时代,作为观众的我... 1. YouTube流行趋势经理,解密如何打造爆款视频 在视频时代,制造互动,才能创造潮流 用户不再是被动的观众,而是主动的传播者 2. 《刷屏》以行内人视角解读: 病毒视频 粉丝经济 网红产业 平台如何为内容创作者赋能 3. 你是否常常被病毒视频刷屏?你是否觉得很多网红火爆到“无法用常理解释”? 视频时代已经到来,我们每天观看网络视频的时长近58分钟,网红粉丝规模近6亿。当我们谈到流行文化的时候,答案不再局限于世界杯或奥运会,一个简单的视频,如《江南Style》也能成为席卷全球的文化力量。 YouTube流行趋势经理在《刷屏》中,以局内人的视角分析了近年来疯传网络的病毒视频,包括恶搞、音乐、广告、知识传播、小众频道等各种类型,深入探讨了这些视频是如何流行起来的,网红主播怎样快速吸引粉丝,以及如何引领流行文化。 《刷屏》指出,在视频时代,作为观众的我们拥有了前所未有的话语权,而这将改变娱乐产品的生产方式。爆款视频往往与创意或内容品质无关,而在于它是否能够最大限度地激发观众参与互动,比如对“骑马舞”的模仿或对“冰桶挑战”的接力。《刷屏》还探寻了网红的诞生历程,揭秘了与粉丝建立社交关系链的方法。 "From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, Gangnam Style, the Bed Intruder song, an ASAPscience explainer, Rebecca Black's Friday, or the Evolution of Dance, Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."-- Pubisher's website "From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."--Jacket Ben shu yi ju nei ren de shi jiao fen xi le jin nian lai feng chuan wang luo de bing du shi pin,Bao kuo e gao,Yin le,Guang gao,Zhi shi chuan bo,Xiao zhong pin dao deng ge zhong lei xing,Shen ru tan tao le zhei xie shi pin shi ru he liu xing qi lai de,Wang hong zhu bo zen yang kuai su xi yin fen si,Yi ji ru he yin ling liu xing wen hua.Zuo zhe zhi chu,Zai shi pin shi dai,Zuo wei guan zhong de wo men yong you le qian suo wei you de hua yu quan,Er zhei jiang gai bian yu le chan pin de sheng chan fang shi.Bao kuan shi pin wang wang yu chuang yi huo nei rong pin zhi wu guan,Er zai yu ta shi fou neng gou zui da xian du di ji fa guan zhong hui yu hu dong,Bi ru dui"qi ma wu"de mo fang huo dui"bing tong tiao zhan"de jie li.Shu zhong hai tan xun le wang hong de dan sheng li cheng,Jie mi le yu fen si jian li she jiao guan xi lian de fang fa At the zoo Creating entertainment in the auto-tune era The language of remixing and the pure joy of a cat flying through space Some music that I used to know The ad your ad could smell like The world is watching I learned it on YouTube Niche : the new mainstream Scratching the itch Going viral What videos do for us The new talent.