قدرت در زندگی روزمره: تحلیل جامعه‌شناختی یک رابطه/رویداد

In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers. In This Work The Author, A Recipient Of The Nobel Prize In Economic Sciences For His Seminal Work In Psychology That Challenged The Rational Model Of Judgment And Decision Making, Has Brought Together His Many Years Of Research And Thinking In One Book. He Explains The Two Systems That Drive The Way We Think. System 1 Is Fast, Intuitive, And Emotional; System 2 Is Slower, More Deliberative, And More Logical. He Exposes The Extraordinary Capabilities, And Also The Faults And Biases, Of Fast Thinking, And Reveals The Pervasive Influence Of Intuitive Impressions On Our Thoughts And Behavior. He Reveals Where We Can And Cannot Trust Our Intuitions And How We Can Tap Into The Benefits Of Slow Thinking. He Offers Practical And Enlightening Insights Into How Choices Are Made In Both Our Business And Our Personal Lives, And How We Can Use Different Techniques To Guard Against The Mental Glitches That Often Get Us Into Trouble. This Author's Work Has Transformed Cognitive Psychology And Launched The New Fields Of Behavioral Economics And Happiness Studies. In This Book, He Takes Us On A Tour Of The Mind And Explains The Two Systems That Drive The Way We Think And The Way We Make Choices. Two Systems. The Characters Of The Story ; Attention And Effort ; The Lazy Controller ; The Associative Machine ; Cognitive Ease ; Norms, Surprises, And Causes ; A Machine For Jumping To Conclusions ; How Judgments Happen ; Answering An Easier Question -- Heuristics And Biases. The Law Of Small Numbers ; Anchors ; The Science Of Availability ; Availability, Emotion, And Risk ; Tom W's Specialty ; Linda: Less Is More ; Causes Trump Statistics ; Regression To The Mean ; Taming Intuitive Predictions -- Overconfidence. The Illusion Of Understanding ; The Illusion Of Validity ; Intuitions Vs. Formulas ; Expert Intuition: When Can We Trust It? ; The Outside View ; The Engine Of Capitalism -- Choices. Bernoulli's Errors ; Prospect Theory ; The Endowment Effect ; Bad Events ; The Fourfold Pattern ; Rare Events ; Risk Policies ; Keeping Score ; Reversals ; Frames And Reality -- Two Selves. Two Selves ; Life As A Story ; Experienced Well-being ; Thinking About Life -- Judgment Under Uncertainty -- Choices, Values, And Frames. Daniel Kahneman. Includes Bibliographical References (p. 447-482) And Index. Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields-including business, medicine, and politics-but until now, he has never brought together his many years of research in one book. In Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. The importance of properly framing risks, the effects of cognitive biases on how we view others, the dangers of prediction, the right ways to develop skills, the pros and cons of fear and optimism, the difference between our experience and memory of events, the real components of happiness-each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions. Drawing on a lifetime's experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our professional and our personal lives-and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you take decisions and experience the world One of the most influential books of the 21st century: the ground-breaking psychology classic - over 10 million copies sold - that changed the way we think about thinking 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow ' Financial Times 'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman, 'the world's most influential living psychologist' (Steven Pinker) revolutionised our understanding of human behaviour with Thinking, Fast and Slow . Distilling his life's work, Kahneman shows how there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. He reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves. 'The godfather of behavioural science ... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady' Sunday Times Introduction PART I. Two Systems The Characters of the Story Attention and Effort The Lazy Controller The Associative Machine Cognitive Ease Norms, Surprises, and Causes A Machine for Jumping to Conclusions How Judgments Happen Answering an Easier Question Part II. Heuristics and Biases The Law of Small Numbers Anchors The Science of Availability Availability, Emotion, and Risk Tom W's Specialty Linda: Less is More Causes Trump Statistics Regression to the Mean Taming Intuitive Predictions PART III: Overconfidence The Illusion of Understanding The Illusion of Validity Intuitions vs. Formulas Expert Intuition: When Can We Trust It The Outside View The Engine of Capitalism Part IV. Choices Bernoulli's Errors Prospect Theory The Endowment Effect Bad Events The Fourfold Pattern Rare Events Risk Policies Keeping Score Reversals Frames and Reality Part V. Two Selves Two Selves Life as a Story Experienced Well-Being Thinking About Life Conclusions Appendix A: Judgment under Uncertainty Appendix B: Choices, Values, and Frames Notes Acknowledgments Index The Phenomenal International Bestseller - 2 Million Copies Sold - That Will Change The Way You Make Decisions 'a Lifetime's Worth Of Wisdom' Steven D. Levitt, Co-author Of Freakonomics 'there Have Been Many Good Books On Human Rationality And Irrationality, But Only One Masterpiece. That Masterpiece Is Thinking, Fast And Slow' Financial Times Why Is There More Chance We'll Believe Something If It's In A Bold Type Face? Why Are Judges More Likely To Deny Parole Before Lunch? Why Do We Assume A Good-looking Person Will Be More Competent? The Answer Lies In The Two Ways We Make Choices: Fast, Intuitive Thinking, And Slow, Rational Thinking. This Book Reveals How Our Minds Are Tripped Up By Error And Prejudice (even When We Think We Are Being Logical), And Gives You Practical Techniques For Slower, Smarter Thinking. It Will Enable To You Make Better Decisions At Work, At Home, And In Everything You Do. In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation - each of these can be understood only by knowing how the two systems shape our judgments and decisions Looks at the way our minds work, and how we make decisions. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It enables you to make better decisions at work, at home, and in everything you do