طرحی برای برنامه بازاریابی کتابخانه شما: راهنمایی برای کمک به بقا و شکوفایی شما

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?Drawing on the authors many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. \* Lay the groundwork through strategic planning and data collection \* Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library \* Use marketing planning to create and position new and existing services and programs \* Implement and track the plan then evaluate resultsReproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. Drawing On The Authors' Many Decades Of Experience In Marketing And As Librarians And Trustees, Blueprint For Your Library Marketing Plan Offers A Step-by-step Program To Get Any Library Up To Speed With Minimal Angst. Reproducible Forms And Worksheets, Quick-start Tips, Strategies And Models From Other Libraries, And Resources For More Information Enhance This One-stop Handbook. Librarians And Directors In Public, Academic, And Special Libraries, Marketing Specialists, And Students And Instructors In Library Programs Can Learn To Tailor Marketing Plans, Prioritize Services, And Address Community Needs Using This Library-focused, Hands-on Guide.--jacket. Strategic Plans : Dust Catchers Or Power Tools For Your Marketing Plan? -- Mining Data : Discovering Trends -- Developing The Marketing Plan : Getting Started -- Marketing Plan Introduction : Product/service Details -- Target Markets : Will The Service Meet Their Needs? -- Assessing The Current Marketing Situation : How Does Your Service Tack Up In The Marketplace? -- Setting Goals And Objectives With Supporting Strategies : The Art Of Focusing Your Resources -- Promotion : Assessment, Goals, Objectives, And Strategies -- Implementing Your Strategies : Developing Tactics, Budget, And Controls -- Closing Thoughts: Summaries And Evaluation. Patricia H. Fisher, Marseille M. Pride ; With Assistance From Ellen G. Miller. Includes Bibliographical References And Index. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues-attracting funding and customers by focusing on specific needs. But where and how do you start?Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: Lay the groundwork through strategic planning and data collection, Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library, Use marketing planning to create and position new and existing services and programs, Implement and track the plan, then evaluate results.Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. Designing a school library media center may be a once-in-a-lifetime opportunity, so take advantage! In this hands-on guidebook, school library construction and media specialists Rolf Erikson and Carolyn Markuson share their experiences of working on more than 100 media center building projects around the country, using conceptual plans from actual school libraries. Combining all aspects of design for the school library media center—floor plans, furniture, technology, bidding, and evaluation—this newly updated edition addresses Current and future technological needs of the student population Unique needs of the community library that combines school and public library services Sustainability and conservation issues to help designers and planners “go green” Accessibility requirements, including all ADA regulations from the first edition plus the latest material on learning styles and accessibility Cost control and ways to minimize mistakes using proven bidding and evaluation methods With 30 new illustrations and floor plans and an updated glossary of technical terms, readers will be knowledgeable and organized when discussing plans with contractors and vendors. Using the guidance here, you’ll avoid the classic building and renovation hazards and build a library media center for the future! In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors'many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library Use marketing planning to create and position new and existing services and programs Implement and track the plan then evaluate results Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. "Marketing is about bringing them in and bringing them back. . . . [It's] a stance and an attitude that focuses on meeting the needs of users Marketing is not separate from good practice. It is good practice." Patricia H. Fisher and Marseille M. Pride, from the Introduction In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issuesattracting funding and customers by focusing on specific needs. But where and how do you start? Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. Contents......Page 4 Figures......Page 6 Preface......Page 8 Acknowledgments......Page 12 1 - Strategic Plans......Page 14 2 - Mining Data......Page 24 3 - Developing the Marketing Plan......Page 37 4 - Marketing Plan Introduction......Page 43 5 - Target Markets......Page 56 6 - Assessing the Current Marketing Situation......Page 64 7 - Setting Goals and Objectives with Supporting Strategies......Page 79 8 - Promotion......Page 88 9 - Implementing Your Strategies......Page 96 10 - Closing Thoughts......Page 103 Marketing Plan Worksheets......Page 108 Index......Page 146