Blog, schmog! : the truth about what blogs can (and can't) do for your business

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog. Fear and loathing in the blogosphere How to start your own blog Blogetiquette : the rules of blogging Political blogging The vanity press of personal blogs Blogging for your business The rise of the corporate blog The best of breed : topic blogs How to write, read, subscribe to, and enjoy blogs Does blogging have a future?. Experienced marketeer, author & blogger Robert Bly reveals the pros & cons of blogging, the effect of blogging on writing & the printed word, & the effectiveness of blogging in its major applications, especially marketing, politics & technology