Blog Marketing : The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communicationsAll companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. Blog Marketingshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing—and being influenced by—them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."

— John Battelle, Business 2.0

The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, getAbstract recommends Wright's easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies Blog Marketing......Page 1 C O N T E N T S......Page 4 F O R EWO R D......Page 6 A C K N OWL E D GME N T S......Page 10 I N T RO D U C T I O N......Page 12 1 BLOGGING BASICS......Page 16 2 GETTING INTOTHE BLOGGING MINDSET......Page 30 3 THE POWER OF BLOGSFOR BUSINESS......Page 60 4 HOW YOUR COMPANY CANUSE BLOGS......Page 84 5 WHAT TYPE OF BLOGS AREBEST FOR YOUR COMPANY......Page 108 6 USING BLOGS TO INCREASEINTERNAL COMMUNICATION......Page 138 7 LEARN WHAT’S BEING SAIDABOUT YOUR COMPANYAND PRODUCTS......Page 162 8 PARTICIPATINGIN YOUR BLOG......Page 194 9 DEALING WITH NEGATIVITY......Page 226 10 HOW TO SUCCEEDIN BLOGGING......Page 252 11 THE FUTURE OF BUSINESSBLOGGING......Page 284 APPENDIX SAMPLE BLOGGING POLICY......Page 310 GLOSSARY......Page 316 ENDNOTES......Page 322 I N D E X......Page 324 Blogging basics Getting into the blogging mindset The power of blogs for business How your company can use blogs How to market your company using blogs Using blogs to increase internal communication Find out what's being said about your company & products Participating in your blog Dealing with negativity How to succeed in your blogging The future of business blogging. Fortune has named blogs one of the top 10 trends to watch. According to a recent survey by AlwaysOn Network, more than 66 percent of Fortune 500 companies and 75 percent of all U.S. companies are looking at blogging as a means of building customer relationships, advertising, or income. More than 200 million people read blogs All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications.