Black Business Secrets : 500 Tips, Strategies, and Resources for the African American Entrepreneur

?Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto -?don't be a worrier, be a warrior? - applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success Black business secrets challenges you to develop the entrepreneurial mind-set and real-life skills that African American business owners must master to compete in a world where most new companies fail within three years. Lee focuses his entrepreneurial lens on subjects like separating black business facts from fiction, building your entrepreneurial muscles with a real business plan, developing brand-building best practices, and discovering if you have what it takes to endure short-term failure to achieve long-term success--page 4 of cover