Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (Bigwig Briefs)

Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing. Guerrilla marketing is pursuing conventional goals using unconventional means.