Big Business, Big Responsibilities : From Villains to Visionaries: How Companies Are Tackling the World's Greatest Challenges

Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses. Front Matter....Pages i-viii Introduction....Pages 1-14 Front Matter....Pages 15-15 The scale of the challenge for change....Pages 17-28 Changing course: how big business began to lead....Pages 29-43 The new collaboration zone....Pages 44-59 Beware the power of the naysayers....Pages 60-72 Front Matter....Pages 73-73 Looking beyond the label....Pages 75-86 New responsibilities in the networked age....Pages 87-102 Innovation, regulation and complexity....Pages 103-115 Front Matter....Pages 117-117 The government of big business....Pages 119-133 Everyday champions....Pages 134-148 Conclusion: The view from here — a vision for successful companies in a sustainable world....Pages 149-171 Back Matter....Pages 172-184