Beyond powerful radio : a communicator's guide to the Internet Age : news, talk, information and personality for broadcasting, podcasting, internet radio

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/ Content: Beyond Powerful Radio , Pages i-ii Front Matter , Page v Copyright , Page vi Other books by Valerie Geller , Page vii Foreword , Pages xiii-xiv Introduction , Pages xv-xxi Chapter 1 - Beyond Powerful Radio: Creating Powerful Content—No Longer “Just Radio” , Pages 3-7 Chapter 2 - Beyond Powerful Radio: Are You a Generator or a Reactor? , Pages 9-12 Chapter 3 - Beyond Powerful Radio: Personality Radio Morning Shows , Pages 13-21 Chapter 4 - Beyond Powerful Radio: From Rock to Talk (and for Anyone Who Wants to Do a Talk Show) , Pages 23-39 Chapter 5 - Beyond Powerful Radio: Local vs. National Programming , Pages 41-43 Chapter 6 - Beyond Powerful Radio: Performance & Formatics , Pages 45-63 Chapter 7 - Beyond Powerful Radio: Finding & Developing Talent , Pages 65-82 Chapter 8 - Beyond Powerful Radio: Airchecking , Pages 83-118 Chapter 9 - Beyond Powerful Radio: High-Ego Talent , Pages 119-122 Chapter 10 - Beyond Powerful Radio: Avoiding Burnout , Pages 123-129 Chapter 11 - Beyond Powerful Radio: Show Prep , Pages 131-148 Chapter 12 - Beyond Powerful Radio: Producers—Facing the Blank Page , Pages 149-158 Chapter 13 - Beyond Powerful Radio: Radio Talk Shows , Pages 159-166 Chapter 14 - Beyond Powerful Radio: Call Screening , Pages 167-177 Chapter 15 - Beyond Powerful Radio: Interview Techniques—for Journalists, Talk Hosts & Music Personalities , Pages 179-186 Chapter 16 - Beyond Powerful Radio: Public Service Announcements , Pages 187-190 Chapter 17 - Beyond Powerful Radio: Becoming a Powerful Storyteller , Pages 193-205 Chapter 18 - Beyond Powerful Radio: Your Voice—Improving Your Instrument , Pages 207-215 Chapter 19 - Beyond Powerful Radio: Creating Powerful News , Pages 219-235 Chapter 20 - Beyond Powerful Radio: In Case of Emergency , Pages 237-251 Chapter 21 - Beyond Powerful Radio: Citizen Journalism , Pages 253-257 Chapter 22 - Beyond Powerful Radio: Traffic & Weather Together , Pages 259-264 Chapter 23 - Beyond Powerful Radio: Newswriting , Pages 265-274 Chapter 24 - Beyond Powerful Radio: News Anchoring , Pages 275-281 Chapter 25 - Beyond Powerful Radio: Multi-version News , Pages 283-296 Chapter 26 - Beyond Powerful Radio: Integrating News & Talk for Radio, TV & the Web , Pages 297-305 Chapter 27 - Beyond Powerful Radio: Integrating Radio & TV News , Pages 307-312 Chapter 28 - Beyond Powerful Radio: Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, & Beyond... , Pages 315-340 Chapter 29 - Beyond Powerful Radio: Promotion , Pages 343-372 Chapter 30 - Beyond Powerful Radio: Branding—Building the Brand Beyond Radio , Pages 373-385 Chapter 31 - Beyond Powerful Radio: Sales & Commercials , Pages 389-423 Chapter 32 - Beyond Powerful Radio: Fundraising & Giving , Pages 425-444 Chapter 33 - Beyond Powerful Radio: LifeStage Demographics , Pages 447-459 Chapter 34 - Beyond Powerful Radio: Research , Pages 461-473 Chapter 35 - Beyond Powerful Radio: Final Notes , Pages 477-478 Acknowledgements , Pages 479-480 Permissions , Pages 481-482 Resources , Pages 483-487 About the Author , Page 489 Index , Pages 491-514

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.

A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. In this practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers The contents of this book cover tools, storytelling and voice, news, working across multi-platforms, marketing content, making money, understanding the audience, and Internet broadcasting