Beyond Cairo: US Engagement with the Muslim World (Palgrave Macmillan Series in Global Public Diplomacy)

The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it. Improving America's relations with the Muslim World requires a confident new strategy that exercises cultural awareness and post-secular communication. Beyond Cairo turns the page by recommending the establishment of a U.S. Human Communication Specialist Corps trained to conduct nuanced outreach worldwide. The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since president Barack Obama's 2009 'New Beginning' address in Cairo, Egypt. Beyond Cairo examines US diplomacy in the years following this speech and explores Washington's lagging engagement with the Muslim world. This book tackles the problems with public diplomacy as the US has been practicing it and provides a roadmap for the US to re-engage the Muslim world over the coming years Front Matter....Pages i-xii Introduction....Pages 1-8 Front Matter....Pages 9-9 Engaging the Muslim World....Pages 11-33 Calculating the Cost of Manufactured Fear....Pages 35-59 The New Public Diplomacy Argument....Pages 61-80 Front Matter....Pages 81-81 Distorting the Process....Pages 83-102 Marketing the American Brand....Pages 103-127 Shifting the Tide....Pages 129-156 Front Matter....Pages 157-157 Considering a Corps of Specialists....Pages 159-173 Toward a Postsecular Communicative Framework....Pages 175-189 Conclusion....Pages 191-194 Back Matter....Pages 195-232