Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (Addison-Wesley series in social psychology)

Chapter 1: Introduction -- Definition Of Attitude -- Conceptual Distinctions -- A Conceptual Framework -- Organization Of This Book -- Part I: Attitude Theory And Measurement -- Chapter 2: Theories Of Attitude -- Learning Theories -- Expectancy-value Theories -- Balance Theory -- The Congruity Principle -- A Theory Of Cognitive Dissonance -- Theories Of Attribution -- Conclusion -- Chapter 3: Measurement Techniques -- Single-response Measures -- Standard Attitude Scaling -- Alternative Measurement Techniques -- Conclusion -- Chapter 4: Methodological Considerations -- Reliability And Validity Of Measurement -- Internal And External Validity Of Research Designs -- Conclusion -- Part Ii: Foundations Of Beliefs, Attitudes, Intentions, And Behaviors -- Chapter 5: Belief Formation -- Descriptive Beliefs -- Inferential Beliefs -- Attribution Processes -- Conclusion -- Chapter 6: Attitude Formation -- Determinants Of Attitudes -- Informational Basis Of Attitude --^ Interpersonal Attraction -- Conditioning Of Attitude -- Frequency Of Exposure And Attitude Formation -- Conclusion -- Chapter 7: Formation Of Intentions -- Attitudes And Intentions -- Determinants Of Intentions -- Variations In Elements Of Intentions -- Conclusion -- Chapter 8: Prediction Of Behavior -- Attitudes And Behavior -- Attitudinal Predictors And Behavioral Criteria -- Intentions And Single-act Criteria -- Conclusion -- Part Iii: Changing Beliefs, Attitudes, Intentions, And Behaviors -- Chapter 9: Principles Of Change -- The Role Of Beliefs In The Influence Process -- Basic Guidelines For Change -- Effects Of Experimental Manipulations -- Conclusion -- Chapter 10: Strategies Of Change : Active Participation -- Interpersonal Contact -- Role Playing -- Counterattitudinal Behavior -- Choice Behavior -- Conclusion -- Chapter 11: Strategies Of Change : Persuasive Communication -- Yale Communication Research Program -- An Alternative Model Of Persuasive Communication --^ A Comparison Of The Two Approaches To Persuasion -- Discrepancy -- Facilitating Factors -- Conclusion -- Chapter 12: Conclusion -- Research Traditions In The Attitude Area -- Evaluation Of Attitude Research -- Toward A Cumulative Body Of Knowledge. Martin Fishbein, Icek Ajzen. Includes Indexes. Bibliography: P. 521-562.