Before & after how to design cool stuff. - "Design brochures, logos, Web pages, CD covers, newsletters, business cards, fliers, and more!"--Cover. - Includes index. - Description based on print version record

Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page Cover Contents Introduction Knowledge Design without rulers The empty page has a lot to say Our color wheel What typeface goes with that? How contrasts create type style Typography 101 Technique Many from one Cropping basics Focal points Cool covers How to design a second page Simply borderless Voice-over captions Lessons from a beautiful site A welcoming home page Simple, bold, bright The power of the postcard Put a photo in your name Projects Make a theme Design a story-style brochure Design a pocket-size brochure A small newsletter that reads big Design a card the easy way Design a dual-purpose letterhead How to set a text-only logotype Design a flier that comes back to you Small site, great format Design a beautiful Web header Design simple presentations Picture your presentation Design a panoramic booklet Design below the line Index