Beauty of Crowdfunding : Blooming Creativity and Innovation in the Digital Era

"Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools. This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices. The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding"-- Provided by publisher Cover Half Title Series Title Copyright Dedication Contents Preface Acknowledgments Introduction Part 1 About crowdfunding 1 Crowdfunding: an old story? 2 How crowdfunding works 3 Understanding the foundation of crowdfunding 4 What we know (and don’t know) about crowdfunding Part 2 Beauty of crowdfunding 5 Creativity 6 Diversity 7 Balance 8 Connection 9 Change Part 3 Behind crowdfunding 10 Key challenges and drawbacks of crowdfunding 11 What comes next after crowdfunding Epilogue: Divergence and convergence Index