Beating the Boycott :

After two years of hard work, Ratilal Makwana was thrilled when the government offered him the job of running an Indian Petrochemicals Corporation Limited agency. However, his pleasure was short-lived, for on the day of the inauguration, everyone in the huge plastics industry boycotted him for his caste. His business acumen and drive helped his business grow in leaps and bounds, yet when the markets opened, his was the only agency in the country to be shut down--he believes caste discrimination was at the root of it. Despite having the odds stacked against him, Ratilal went on to build a booming business, introducing stronger, cheaper, more durable material that forever changed the market.Find out how he refused to back down in the face of opposition in this compelling story.