Basics Fashion Design 01: Research and Design: Second Edition

The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. __Basics Fashion Design 01: Research and Design__ (2nd edition) investigates fashion design research and how to use it to develop inspired designs and concepts. This second edition of a best-selling title used on courses throughout the UK and US is revised and updated with a new design scheme and many new visuals from the catwalk, the studio and designers' portfolios. It includes new case studies and eleven interviews with key personnel, plus reflective exercises designed to instruct readers on how to excel in carrying out professional fashion research and design. Research is fundamental to the success of any design-related project and in Research and Design you will discover what research is, why it is so important and where to go for inspiration when developing concepts and themes for your own creative sketchbook. Research and Design crucially shows you how to maximize what you have learnt at the research stage by successfully illustrating, communicating and presenting your design work."--Page [4] of cover "Research is fundamental to the success of any design-related project and in Research and Design you will discover what research is, why it is so important and where to go for inspiration when developing concepts and themes for your own creative sketchbook. Research and Design crucially shows you how to maximize what you have learnt at the research stage by successfully illustrating, communicating and presenting your design work"--Back cover "This title takes you through the essential stages of research and translation into design ideas. It discusses elements such as the brief and the constraints it can place on the research and design process, and explains the importance of identifying your target market and understanding the different levels and genres of fashion."--Provided by publisher Contents Introduction 1 Research – what and why? 2 Choosing what to research 3 Compiling your research 4 Designing from your research 5 Communicating your ideas Glossary Online resources Bibliography Student resources Index Acknowledgements and credits