Banding Together for a Cause : Proven Strategies for Revenue and Awareness Generation

Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit.* Focuses on this unforgettable fundraising campaign from a nonprofit perspective* Offers the strategy as well as the tactics for nonprofits to feel that success is within reach* Presents a variety of perspectives from the wildly successful LIVESTRONG campaign Learn from the yellow wristband. Banding Together for a Cause shows you how.__The EPUB format of this title may not be compatible for use on all handheld devices.__

PRAISE FOR BANDING TOGETHER FOR A CAUSE

To describe Banding Together for a Cause as an insider's look into cause marketing, while true, would be overlooking the other gifts contained in this story of the Yellow Wristband. It is also a motivational tome for anyone who is passionate about living their life for others, from seasoned professionals to those first embarking on their professional path. Rachel's honest and humorous insights, in addition to both visionary and tactical to-dos, make this book a must-read for anyone involved in mission-based living. -LAURA JANE HYDE, CEO, Gilda's Club Chicago

Whether for-profit or nonprofit, every company dreams of an iconic marketing campaign like the yellow wristband. Rachel provides an insightful look behind the scenes at the Nike/LIVESTRONG partnership as well as useful strategies and tactics that any business can learn from. -LINDSAY BECK, founder, Fertile Hope

Being a part of the LIVESTRONG campaign was one of the most exciting, exhausting, educational, and rewarding experiences of my professional career. I am thrilled that Rachel was able to successfully document the myriad moving parts and extract valuable lessons learned to share with others who are passionate about making the world a better place. -BIANCA E. BELLAVIA, Director of Development-Communications, The Seton Foundations/Seton Healthcare Family

Banding Together for a Cause leverages Rachel Armbruster's behind-the-scenes knowledge of the yellow bracelet campaign to share practical insights into creating successful corporate alliances. It's a worthy addition to any cause marketer's bookshelf. -DAVID HESSEKIEL, President, Cause Marketing Forum, Inc.

Insightful. Rachel Armbruster captured the essence of what is paramount in guiding a not for profit organization to success. Most NFP/NGO organizations rely on passion alone to build the brand when much more is needed. Through Rachel's experience, she built a framework that will help others achieve their goals in their journey for a cause. -LES CARTER, DBA, Director of Global Business Programs, St. Edward's University

Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit. Focuses on this unforgettable fundraising campaign from a nonprofit perspective Offers the strategy as well as the tactics for nonprofits to feel that success is within reach Presents a variety of perspectives from the wildly successful LIVESTRONG campaign Learn from the yellow wristband. Banding Together for a Cause shows you how. The EPUB format of this title may not be compatible for use on all handheld devices. "Radio systems capable of localization have emerging applications in homeland security, law enforcement, emergency response, defense command and control, multi-robot coordination and vehicle-to-vehicle and vehicle-to-pedestrian collision avoidance. In fact, high resolution localization is vital for many applications, including: traffic alert, emergency services, e.g., indoor localization for firefighters, and battlefield command and control. These systems promise to dramatically reduce society's vulnerabilities to catastrophic events and improve its quality of of life. While work this important area is progressing, limited resources are available to support graduate students and researchers in this important area. Specifically, a limited number of books has been published in this area covering selected subjects. This comprehensive handbook offers gaps of available localization books presenting in-depth coverage from fundamentals of coordinates to advanced application examples"-- Provided by publisher