Backroads Boss Lady : Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve

Introduction: is this a business book? -- Welcome to New Plymouth -- A girl's got to flex -- Be pretty -- Facebook & rodeos, a broke girl's guide to marketing -- No big breakthroughs...just fifty small ones -- The second year wall -- Cheekys chicks -- Expansion: dumb and smarter -- This is what I mean by hustle -- Original gangsters -- Find a suzie -- Surviving the bull shirt -- Picking partners -- The chicken and the egg -- Choose joy -- Growing up & building out, a successful girl's guide to marketing -- Head mother clucker -- I left my heart in new plymouth -- Core bitches -- The numbers game -- Epilogue -- Acknowledgments -- Resources. Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book that's "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author). New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire. The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family. A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others don't see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise. Discover life and business tips from Cheekys's founder, who survived a devastating childhood and turned her tiny Idaho shop into a multi-million dollar brand, in this "manifesto on how to do everything from overcome haters to persevere in business" (Lee Woodruff, #1 bestselling author). New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire. Her name is Jessi Roberts, and the business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat... New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire. Her name is Jessi Roberts, and the business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family "Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business" -- From Amazon.com summary