Automating Salesforce Marketing Cloud : Reap All the Benefits of the SFMC Platform and Increase Your Productivity with the Help of Real-world Examples

Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resourcesKey FeaturesIncrease your knowledge of automation theory and the applications of SFMCExplore automation with SFMC and its capabilities beyond general usageUnderstand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiencyBook DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learnUnderstand automation to make the most of the SFMC platformOptimize ETL activities, data import integrations, data segmentations, email sends, and moreExplore different ways to use scripting and API calls to increase Automation Studio efficiencyIdentify opportunities for automation with custom integrations and third-party solutionsOptimize usage of SFMC by building on the core concepts of custom integrations and third-party toolsMaximize utilization of employee skills and capabilities and reduce operational costs while increasing outputWho this book is forThis book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book. Cover Title Contributors Table of contents Preface I Automation theory and automations in SFMC 1 What is automation? 2 SFMC automation tools 3 SFMC automation best practices II Optimizing automation inside of SFMC 4 Automating email sends 5 Automating your ETL and data 6 The magic of script activities 7 The power of in-step APIs 8 Creating mini web apps III Optimizing the automation of SFMC from external sources 9 Getting started with custom integrations 10 Exploring SFMC as a piece of the puzzle 11 Exploring SDKs, APIs, and specs 12 Webhooks and microservices 13 Exploring custom Journey Builder activities IV Conclusion 14 Carpe omnia Index Salesforce Marketing Cloud is a robust and powerful tool with amazing capabilities and functionalities but it can also require a lot of time and effort to use. This book will show you how you can tackle these costs and the resource drain.