Author 101 Bestselling Book Publicity : the Insider's Guide to Promoting Your Book--and Yourself

From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible. - This comprehensive guide offers advice and insight about every stage of the publishing world.- Frishman and Spizman both bring decades of experience and insight to this instructional series- Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time- Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book. From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.

• This comprehensive guide offers advice and insight about every stage of the publishing world.
• Frishman and Spizman both bring decades of experience and insight to this instructional series
• Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time
• Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.

Author Biography:
Rick Frishman (New York, NY) is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger. Also executive vice president at RuderFinn, this top-notch publicist has worked with the field's top agents, editors, and publishers, including Simon and Schuster, Random House Harper Collins, Pockets Books, Penguin Putnam, and Hyperion Books. Plus, Rick tours the country hosting seminars on how to help writers sell their books. Starting in 2006, he joins coauthor Spizman to travel the country under the banner of Author 101 University. Frishman is also the co-author of Networking Magic, Guerrilla Publicity, and Guerrilla Marketing for Writers (published by Writer's Digest Books). Visit www.rickfrishman.com for his Million Dollar Rolodex.

Robyn Freedman Spizman (Atlanta, GA) is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career, including Make It Memorable, The GIFTionary, The Thank You Book, and When Words Matter Most. This year debuts her first work of fiction, titled Secret Agent, a novel for young adults. As a seasoned media personality and consumer reporter for more than twenty-three years, she has appeared repeatedly on NBC Today, CNN Headline News, and is featured regularly on the NBC Atlanta affiliate WXIA and Star 94. A sought-after speaker nationally on book-writing and motivational topics, Spizman is considered one of the most dynamic how-to experts in the country. In addition to her writing, reporting, and speaking, she is the cofounder of The Spizman Agency, a highly successful public relations firm that specializes in book publicity.

"Publicizing your book is critical to its success-and with Rick Frishman and Robyn Freedman Spizman as your guides, you'll be a PR whiz in no time. In this groundbreaking third volume of the Author 101 series, they'll share their hard-won secrets, as well as testimonials from publishing insiders and information from media contacts. Whether you're going with an established house or self-publishing, you'll learn how to craft the right promotional campaign for your book-the campaign that will make your book as well-read as it is well-written! Book jacket."--Jacket Leading industry insiders take prospective writers through the promotion and publicity process, demonstrating how to work with publishers and agents to market their works effectively. Original. 50,000 first printing. HOW MANY TIMES have you heard so-called experts on book publicity solemnly warn, "Now that you've written your book, the hard work begins."