Australian Women in Advertising in the Twentieth Century

Advertising : A Suitable Career? -- Educating Shoppers In The 1920s -- Elma Kelly's Empire : An Australian In Asia -- Looking Out To The World -- The Girls Who Made It -- Advertising And Beyond -- Women Experts And Consumer Culture -- Selling Fashion After World War Two -- Bold Invaders : The Impact Of The Women's Movement. Jackie Dickenson. Includes Bibliographical References (pages 136-142) And Index. When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture. Front Matter....Pages i-x Introduction....Pages 1-9 Advertising: A Suitable Career?....Pages 10-23 Educating Shoppers in the 1920s....Pages 24-38 Elma Kelly’s Empire: An Australian in Asia....Pages 39-53 Looking Out to the World....Pages 54-65 The Girls Who Made It....Pages 66-79 Advertising and Beyond....Pages 80-92 Women Experts and Consumer Culture....Pages 93-106 Selling Fashion after World War Two....Pages 107-118 Bold Invaders: The Impact of the Women’s Movement....Pages 119-131 Conclusion....Pages 132-135 Back Matter....Pages 136-144 Cover -- Half-Title -- Title -- Copyright -- Contents -- List of Illustrations -- Acknowledgements -- About the Author -- List of Abbreviations -- Introduction -- 1 Advertising: A Suitable Career? -- 2 Educating Shoppers in the 1920s -- 3 Elma Kelly's Empire: An Australian in Asia -- 4 Looking Out to the World -- 5 The Girls Who Made It -- 6 Advertising and Beyond -- 7 Women Experts and Consumer Culture -- 8 Selling Fashion after World War Two -- 9 Bold Invaders: The Impact of the Women's Movement -- Conclusion -- Bibliography -- Index Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising industry, exploring the important contributions women made to the industry and the role of the industry in shaping the 'modern' woman.