As Seen in Vogue: A Century of American Fashion in Advertising (Costume Society of America Series) (Costume Society of America Series)

This lavishly illustrated chronicle of American women’s fashions examines relationships between the mass-market ready-to-wear industry, fashion journalism, and fashion advertising. Throughout the twentieth century, these industries fueled one another’s successes by identifying an ever-widening consumer class and fanning the desire to be fashionable. Daniel Hill employs a wealth of primary source material to document not only this symbiosis but also an evolution in American fashion, society, and culture, as evidenced by more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades. These American vignettes document more than the looks and fashions of their eras; they reveal dramatic transformations in women’s roles and self-image—witness the metamorphosis from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later. In this comprehensive study, Hill offers a fathomless trove for fashion historians and pop-culturists, an invaluable resource for students and professionals in advertising, marketing, and business history, and a niche perspective on cultural influences for women’s studies.Images in black and white. In This Comprehensive Study, Daniel Delis Hill Offers A Rich New Resource For Students And Professionals In Fashion And Business History, Popular Culture, Advertising, Marketing, And Women's Studies. The Hundreds Of American Advertising Images Hill Gathers Here Document Much More Than The Looks And Fashions Of The Twentieth Century. They Reveal Dramatic Transformations In Women's Roles And Self-perception - Witness The Metamorphosis From Alabaster Victorian Homemaker To Painted Flapper In Just A Generation, From Conformist Fifties Mom To Miniskirt-clad Iconoclast Only A Decade Later, From The Power-suited Yuppie Of The Eighties To The Techno Self-stylist Of The New Millennium. And Finally, Hill's Niche Perspective Offers A Fascinating Long View Of The Interactive Roles The Fashion Industry And Media Have Played In Shaping Cultural Evolution.--jacket. In The Beginning -- Victoria Through World War I -- Highs Of The Twenties And Lows Of The Thirties -- World War Ii Through The Fashion-conscious Fifties -- Youthquake In The Sixties And Schizophrenia In The Seventies -- The Sybaritic Eighties And The Fin De Siècle -- The Bare Essentials: Lingerie And Swimwear -- Accessories: Hats, Shoes, And Jewelry. Daniel Delis Hill. Includes Bibliographical References (p. 213-219) And Index. Prior to the eighteenth century, the word "magazine" meant storehouse, especially in military applications. Looks at American women's fashion advertising that appeared in "Vogue," from 1893 until the present day.