Applying Fuzzy Logic for the Digital Economy and Society (Fuzzy Management Methods)

This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills. Front Matter ....Pages i-xi Testing Hypotheses by Fuzzy Methods: A Comparison with the Classical Approach (Rédina Berkachy, Laurent Donzé)....Pages 1-22 Interpolative Boolean Approach for Fuzzy Portfolio Selection (Aleksandar Rakićević, Pavle Milošević, Ana Poledica, Ivana Dragović, Bratislav Petrović)....Pages 23-46 A Fuzzy-Based Discounts Recommender System for Public Tax Payment (Jaime Meza, Luis Terán, Martha Tomalá)....Pages 47-72 Fuzzy Based Investment Portfolio Management (Mayank Pandey, Vikas Singh, Nishchal K. Verma)....Pages 73-95 Z-Numbers Based TOPSIS Similarity Methodology for Company Performance Assessment in Malaysia (Ku Muhammad Naim Ku Khalif, Ahmad Syafadhli Abu Bakar, Alexander Gegov)....Pages 97-113 Modeling Human Perceptions in e-Commerce Applications: A Case Study on Business-to-Consumers Websites in the Textile and Fashion Sector (Adrian Castro-Lopez, Jose M. Alonso)....Pages 115-134 Grey Number Based Methodology for Non-homogeneous Preference Elicitation in Fuzzy Risk Analysis Management (Ahmad Syafadhli Abu Bakar, Ku Muhammad Naim Ku Khalif, Abdul Malek Yaakob, Alexander Gegov, Ahmad Zaki Mohamad Amin)....Pages 135-148 Fuzzy Bayesian Nets and Influence Diagrams with Cognitive Numerical Judgment of Imprecise Probabilities (Aleksandar Janjić, Jelena D. Velimirović, Lazar Z. Velimirović)....Pages 149-168 Oilfield Abandonment Decision by Applying a Fuzzy Pay-Off Method for Real Options (Roberto Evelim Penha Borges, Andreas Meier, Marco Antonio Guimarães Dias, Adrião Duarte Dória Neto)....Pages 169-184 A Fuzzy-Based Recommender System: Case Börsenspiel for Swiss Universities (José Mancera, Minh Tue Nguyen, Edy Portmann)....Pages 185-207