Applying Entrepreneurship to the Arts : How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn: How to launch their creative startups Ways to run and market their venture efficiently Effective methods to test new services, products, and experiences To incorporate their entire skill set in an authentic way That they can do all of this now, without business classes or special training With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields. Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits. Cover Half Title Title Page Copyright Page Table of Contents Preface Acknowledgments Author Chapter 1 Plan Daydreaming with Purpose Tools Exercises Goal Setting Defining Your Goals Exercise Organization with the SMART Goal Framework Articulating Your Vision Defining the UVP (Unique Value Principle) What’s Your Mission (Statement)? Chapter 2 Build and Test Brainstorming – Ideas Tools Exercises Defining Your Audiences Survey Tools Tools Exercises Your MVP – Minimum Viable Product (or Service) Products and Services Passive Income, Recurring Income, Design Once, Sell Multiple Times Physical Digital Experiences Designing and Creating Your Offering Chapter 3 Create with Constraints Time and Money Management Time Money Basic Budgeting Crafting Your Business Model Consider Your Payment Process Find Partners Defining and Locating Your Customers and Audience Organizing Customers and Fans with CRM (Customer Relationship Management) Chapter 4 Share with Awareness Beta Testing Marketing (Funnel) AIDA Pitching and Storytelling Build Awareness Branding Marketing Fundamentals: The 4Ps or SIVA Sales Content Marketing Marketing Budget Customer Acquisition Cost Chapter 5 Generate and Launch Launch Timeline Set Up Data and Analytics Earning Revenue and Profitability Terms Business Model Review Cyclicality and Seasonality Funding Sources Why You Should Skip It Multiple Streams of Income Recurring Revenue Build Once, Sell Many Times Chapter 6 Manage and Analyze Administer Your Venture Legal Concepts and Contracts Different Corporate Forms Protecting Your Intellectual Property Record-Keeping/Taxes Track and Analyze KPI – The Metrics of Movement Current Clients versus New Clients Cultivate Community for Motivation Index "This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income."--Provided by publisher