انسان‌شناسی و ارتباطات جمعی: رسانه و اسطوره در هزارهٔ نو (انسان‌شناسی و ... جلد دوم)

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. CONTENTS ACKNOWLEDGMENTS INTRODUCTION Chapter 1 MASS MEDIATIONS Chapter 2 WHATEVER HAPPENED TO THE ANTHROPOLOGY OF MEDIA? Chapter 3 MEDIA TEXTS Chapter 4 THE POWER OF THE TEXT Chapter 5 MEDIA AS MYTH Chapter 6 THE ETHNOGRAPHY OF AUDIENCES Chapter 7 THE ETHNOGRAPHY OF MEDIA PRODUCTION Chapter 8 COTTAGE CULTURE INDUSTRIES Chapter 9 MAPPING THE MEDIASCAPE Chapter 10 MEDIATED WORLDS REFERENCES INDEX