And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials with CDROM

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.Note: CD-ROM/DVD and other supplementary materials are not included. Over the past fifty years, radio advertising has become more imaginative, more entertaining, and, especially, more humorous. This book presents the first in-depth look at some of the funniest-and most effective-radio commercials created during this time. More than an enjoyable part of popular culture, the commercials featured here illustrate how good advertising can leverage humor effectively to make a sale. And Now a Few Laughs from Our Sponsor offers expert practical analysis from advertising veteran Larry Oakner; the accompanying free CD-ROM allows readers to listen to original recordings of the commercials. Oakner presents a social and historical context for each ad to put its humor into perspective for today's audiences. He offers detailed insights into the creative process behind the commercials, highlighting why they are effective through extensive interviews with the writers, producers, actors, account executives, and clients involved in the featured radio spots. Informative and amusing, this insider's take on the development and success of contemporary radio advertising showcases a long list of unforgettable award-winning commercials and the legendary figures who created them, including Stan Freberg's seminal ads for Contadina tomato paste, Joy Golden's commercials for Laughing Cow Cheese, memorable Blue Nun wine ads by Jerry Stiller and Anne Meara, and Tom Bodette's folksy humor for Motel 6, along with current commercials still ringing in our ears. These commercials make excellent case histories for advertising professionals and students. In addition, Oakner's commentary will enlighten and entertain fans of these legendary spots. That these ads continue to amuse us even long after they first aired is testament to the power of radio. That they are remembered for generations is a tribute to the selling power of that singularly human emotion-humor. Through firsthand interviews, original radio scripts, personal anecdotes, and researched news articles of their day, And Now a Few Laughs from Our Sponsor presents the stories, the techniques, and the personalities that built a legacy of laughter on the radio Cd-rom Contains: Original Recordings Of Radio Commercials. When Advertising First Got Funny. -- Piels Beer: The Fresh And Timelyh Humor Of Bob And Ray. -- Contadina Tomato Past: Stan Freberg Takes Comedy Seriously. -- Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, And Yummy. -- Blue Nun Wine: Stiller And Meara Give A Product A Personality. -- Time Magazine: Dick And Bert Showcase Fanatical Devotion. -- Laughing Cow Cheese: Joy Golden Writes The Way People Really Talk. -- Molson Beer: Anne Winn And Garrett Brown Understand Good Timing. -- Motel 6: The Richards Group Leaves A Litht On For The Brand. -- Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight For The Announcer. -- Have You Heard The Latest? The Fundamentals Of Radio's Future. Larry Oakner. An Adweek Book. Includes Bibliographical References (p. [199]) And Index. Ibm Pc Or Compatible Computer; Cd-rom Drive; Windows 95 Or Later; Audio Software (e.g. Windows Media Player, Real Audio).

Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.

"This insider's take on the development and success of contemporary radio advertising showcases a long list of unforgettable award-winning commercials and the legendary figures who created them, including Stan Freberg's seminal ads for Contadina tomato paste, Joy Golden's commercials for Laughing Cow Cheese, memorable Blue Nun wine ads by Jerry Stiller and Anne Meara, and Tom Bodette's folksy humor for Motel 6, along with current commercials still ringing in our ears.". "These commercials make excellent case histories for advertising professionals and students."--BOOK JACKET.