Analysing Politics and Protest in Digital Popular Culture : A Multimodal Introduction

A toolkit for analysing politics and activism in today’s digital media landscape, this engaging and practical resource helps students to understand how politics and protest are entwined with online popular culture, before providing a step-by-step guide in how to critically analyse this discourse themselves, via a multimodal approach. It includes : Pedagogical features such as chapter objectives, chapter summaries, key concepts and further reading. A well-rounded multimodal approach for analysis from all angles; from comments to images, video, audio and GIFs. A range of engaging cases and examples: Youtube comments, memes, viral animations, mvideos, fan-made parodies and mash-ups -- often referring to Brexit or Donald Trump′s presidency. The author has referenced extremely up-to-date content extending right into the coronavirus pandemic , to cater for this quickly moving field . "We now increasingly encounter and do politics not through news or broadcast media, but when we scroll through social media feeds, open apps, compose and like posts, and comment on or share videos. This book explores how to analyse politics and protest in the places we experience it most in our everyday lives - on our phones, tablets and laptops. It provides a hands-on analytical toolkit, showing you how to critically analyse language, image, video and audio in a way that reveals the discourses, ideologies and power that run through digital popular culture. From the authoritarianism of Donald Trump, to the protests of Gezi Park, to the campaigns of Extinction Rebellion, to angst against Brexit, Lyndon Way shows you how to analyse the politics in digital everyday life across media including: Online comments ; Memes ; GIFs and mash-ups ; Music videos ; Parodies and satire. It is an essential guide for students and researchers across media and communication, politics and discourse studies."--Page 4 de la couverture ANALYSING POLITICS & PROTEST IN DIGITAL POPULAR CULTURE - FRONT COVER ANALYSING POLITICS & PROTEST IN DIGITAL POPULAR CULTURE COPYRIGHT CONTENTS LIST OF FIGURES ACKNOWLEDGEMENTS PREFACE CHAPTER 1 - INTRODUCTION: AIMS AND KEY CONCEPTS CHAPTER 2 - POLITICS IN THE POPULAR: A VARIETY OF PERSPECTIVES CHAPTER 3 - MULTIMODAL CRITICAL DISCOURSE STUDIES: WHY THIS APPROACH? HOW TO DO IT? CHAPTER 4 - ANALYSING ONLINE COMMENTS: NATIONALISM IN LEXICAL REPRESENTATIONS OF SOCIAL ACTORS CHAPTER 5 - ANALYSING MEMES: AUTHORITARIANISM IN VISUAL REPRESENTATIONS OF SOCIAL ACTORS CHAPTER 6 - ANALYSING ANIMATIONS AND MASH-UPS: BREXIT IN LEXICAL AND VISUAL REPRESENTATIONS OF SOCIAL ACTION CHAPTER 7 - ANALYSING MUSIC VIDEOS: PROTEST AGAINST POLITICIANS IN MUSICAL SOUNDS, THE REPRESENTATION OF PLACE AND METAPHORS CHAPTER 8 - ANALYSING PARODIES: ENVIRONMENTAL PROTEST IN THE RECONTEXTUALIZATION OF SOCIAL PRACTICES CHAPTER 9 - SUMMARY OF OUR APPROACH AND FINDINGS REFERENCES INDEX "We now increasingly encounter and do politics not through news or broadcast media, but when we scroll through social media feeds, open apps, compose and like posts, and comment on or share videos. This book explores how to analyse politics and protest in the places we experience it most in our everyday lives - on our phones, tablets and laptops. It provides a hands-on analytical toolkit, showing you how to critically analyse language, image, video and audio in a way that reveals the discourses, ideologies and power that run through digital popular culture. From the authoritarianism of Donald Trump, to the protests of Gezi Park, to the campaigns of Extinction Rebellion, to angst against Brexit, Lyndon Way shows you how to analyse the politics in digital everyday life across media, including: Online comments; Memes; GIFs and mash-ups; Music videos; Parodies and satire."--Back cover Supporting you with varied pedagogy throughout, this engaging new book provides a foundational understanding of politics and protest before focusing on step-by-step instructions for carrying out analysis on your own. It includes up to date cases, such as analysis of memes about Brexit, Trump and even coronavirus, that cater for this quickly moving field. Supporting you with varied features throughout, this intriguing new book provides a foundational understanding of politics and protest before focusing on step-by-step instructions for carrying out analysis on your own. It includes up to date cases, such as analysis of memes about Brexit, Trump and coronavirus, that cater for this quickly moving field.