An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)

established Market Researchers Offer A Complete, Step-by-step Guide To Basic Principles And Techniques Market Research Is Vital For Businesses, Both Large And Small. It Provides The Information Needed To Encourage Success, Enhance Competitiveness And Maximize Profits. With The Inclusion Of Tasks And Multiple-choice Questions In Each Section, This Introductory Textbook Is Also A Workbook. Full Of Bite-sized Chunks Of Information, With Lots Of Practical Examples, An Introduction To Market And Social Research Is Essential To Students And Anyone Looking For Guidance To Managing Research. Published With The Market Research Society An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionnaire; analysing research data; reporting and communicating research findings; developing your career in market research