An analysis of Pankaj Ghemawat’s Distance Still Matters : the Hard Reality of Global Expansion

"Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Distance Still Matters is considered a seminal work in international business literature. A major contribution to the globalization debate, and appears on the core reading list of most international business courses."--Provided by publisher. Read more... Cover Page Title Page Copyright Page Contents THE MACAT LIBRARY CRITICAL THINKING AND THE NEW TESTAMENT AND THE PEOPLE OF GOD ABOUT THE AUTHOR OF THE ORIGINAL WORK Dedication WAYS IN TO THE TEXT Who Is Pankaj Ghemawat? What Does "Distance Still Matters" Say? Why Does "Distance Still Matters" Matter? SECTION 1: INFLUENCES Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution SECTION 2: IDEAS Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work SECTION 3: IMPACTModule 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary Glossary of Terms People Mentioned in the Text Works Cited THE MACAT LIBRARY BY DISCIPLINE "Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.