An American's Guide to Doing Business in Latin America : Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services

Did you know this? In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China. Latin America has more than 500 million consumers ready to buy U.S. manufactured goods. Now is the time to enter this emerging new market-but doing business in Latin America is not always easy. In An American's Guide to Doing Business in Latin America , author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations. Following Tuller's advice, you'll learn how to: Finance exports and direct investment Create advertising strategies Partner with Latin American companies Latin America is ripe and ready for American business and investment. Are you ready to cash in? This book includes detailed information on: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela Did you know this?* In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China. * Latin America has more than 500 million consumers ready to buy U.S. manufactured goods. Now is the time to enter this emerging new market-but doing business in Latin America is not always easy.In __An American's Guide to Doing Business in Latin America__, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations.Following Tuller's advice, you'll learn how to:* Finance exports and direct investment * Create advertising strategies * Partner with Latin American companies Latin America is ripe and ready for American business and investment. Are you ready to cash in?This book includes detailed information on:Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela Content: Cover Copyright Contents Chapter 1: The New Latin America Chapter 2: Latin America's Universal Issues Chapter 3: Latin America's Social Issues Chapter 4: Major Market Opportunities Chapter 5: Latin Traits That Baffle Americans Chapter 6: Market Research: Performing a Country Survey Chapter 7: Country Risk Assessment Chapter 8: Marketing Channels Chapter 9: Advertising Chapter 10: Trade Finance Chapter 11: Infrastructure Development and Project Finance Appendix A: Export Assistance Centers Appendix B: Small Business Administration Regional Offices. Appendix C: Latin American Trade Associations in the United StatesAppendix D: American Chamber of Commerce Offices in Latin America Appendix E: Bi-National Chambers of Commerce in Florida Appendix F: Internet Addresses Map of Latin America Index.