Amway forever : the amazing inside story of a global business phenomenon

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

"Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy."
—Mark W. Tatge, Eugene S. Pulliam Distinguished Visiting Professor of Journalism, DePauw University

"Unraveling the mysteries of Amway is a job bestleft to the most experienced reporters. Kathryn Jones ismore than up to the task in this revealing story."
—Bob Mong, Editor, The Dallas Morning News

An unfettered look at Amway'sfirst five decades of innovation

How did a direct selling soap business from the1950s reinvent itself as a $9 billion industry?

On one hand a story of the power of passion, commitment,and innovation, on the other a tale of questionable businesspractices and controversy, Amway Forever is the complete story ofa company that brought together a unique business model withinnovative marketing and advertising campaigns in order tobecome one of the greatest success stories in recent years.

Tracing Amway's growth from a small startup to an internationalgiant, the book provides a comprehensive look at exactly what Amway's leaders did to get the company where it is today.

Authored by expert business writer and editor Kathryn Jones, Amway Forever will change your very idea ofwhat is possible in today's business climate.

"A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success"-- Provided by publisher Amway Forever: The Amazing Story of a Global Business Phenomenon 5 Contents 9 Acknowledgments 11 Introduction: Selling a Dream 13 Chapter 1: Capitalism and Controversy 19 Chapter 2: An Adventurous Partnership 33 Chapter 3: Taking Flight and Sailing Away 43 Chapter 4: Sell Something Everybody Needs 53 Chapter 5: Unveiling "The Plan" 63 Chapter 6: Toppling the Pyramid 75 Chapter 7: Retooling the Machine 95 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 109 Chapter 9: Clash of the Soap Titans 125 Chapter 10: Friends in High Places 137 Chapter 11: West Meets East 149 Chapter 12: The Biggest Market Ever 163 Chapter 13: New Heart, New Identity 171 Chapter 14: Amway Redux 181 Chapter 15: The Way Ahead 195 Notes 201 Selected Bibliography 221 About the Author 231 Index 233 9780470488218,(hardback),978-1-118-107751,(ebk),978-1-118-107768,(ebk),978-1-118-107775,(ebk) John Wiley & Sons, Inc. (US)