Amp up your sales : powerful strategies that move customers to make fast, favorable decisions

**Andy Paul - __Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions__** Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete successfully, sellers must set themselves apart in the eyes of buyers. __Amp Up Your Sales__ shows anyone how to become the trusted sales professional who consistently wins new business. Customers are overloaded with information, overwhelmed by options, and short on time-so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to: \* Maximize the value of their selling \* Accelerate responsiveness to build trust and credibility \* Earn valuable selling time with customers \* Shape the buyer's vision \* Integrate persuasive stories into their sales process \* Build lasting relationships through follow-up and customer service Insightful and practical, the book arms salespeople with a powerful set of strategies they can use to spur buyers to say yes! **Contents:** __Foreword by S. Anthony Iannarino Introduction__ **Part One: Simplifying Your Selling** 1 What is Selling? 2 Understanding Your Selling Process 3 Balancing Selling and Buying 4 The Mechanics of Decision Making 5 The Ratio of Planning to Action 6 Earning Selling Time 7 Being the Seller Your Customers Need 8 Simplifying Your Selling 9 Winning the Sale **Part Two: Accelerating Your Responsiveness** 10 The Speed of Responsiveness 11 The New Sales Funnel 12 Accelerating Your Responsiveness 13 The Power of the First Perception **Part Three: Maximizing Value** 14 Delivering Maximum Value 15 Visualizing Value 16 The Peak/End Rule of Sales 17 Delivering Value with Peak/End Selling 18 Shaping the Buying Vision 19 Being 1 Percent Better is Enough 20 Making Your Selling Memorable **Part Four: Growing Through Follow-Up** 21 The Simplest Strategy for Growth 22 The No-Lead-Left-Behind Sales Process 23 Standing Out by Following Up **Part Five: Amp Up Your Prospecting** 24 To Cold Call or Not to Cold Call 25 Doing What It Takes to Succeed 26 Sell More: The Difference Between Activity and Prospecting 27 Being Worth a Second Call 28 Practicing Value-Based Persistence **Part Six: Qualification: Doing More with Less** 29 Are You Selling to the Right Customers? 30 The Bulletproof Qualification Process 31 Qualifying on Price and Value 32 Objections and Qualification 33 Building a Productive Pipeline **Part Seven: Mastering Stories that Sell** 34 Becoming an Effective Content Curator and Provider 35 Four Questions to Build Compelling Sales Stories 36 Are Your Stories Worth Repeating? 37 Integrating Stories into Your Selling Process **Part Eight: Selling Through Customer Service** 38 Selling and Service 39 The Most Important Sales Call 40 Building Customer Relationships that Last __Index About the Author__ **Format:** EPUB **Length:** 240 pages **Published:** 2014 by AMACOM, the American Management Association **ISBN:** 0814434886 Don't fall for the trap?there is no single "secret" to finding untold sales success. If there were, with the countless number of salespeople who have trekked their way through the intimidating jungle of sales across dozens of industries over the years, at least one of them would've spilled the beans and everyone in sales would be enjoying ridiculous amounts of success. So no, there is no secret to sales.But there is a set of consistently successful selling techniques that most companies don't teach their salespeople, and which most entrepreneurs and independent sales pros think they don't have time to learn. But some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, readers will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer's Personal sales planning and time management: whether you work for yourself or someone else, great planning equals great success Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you'll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered And moreLoaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide for you a use-it-now approach that will set you up for becoming a top sales professional in your industry today Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect LEADERSHIP STARTS WITH STORYTELLING With clarity around your message, you will energize those you lead and create a vision they can buy into. But first, you must first write the story that will get them excited and ready to execute. Clarity is key for any successful leader, so much so that top corporations, such as Micorsoft. Nike, Proctor and Gamble, Kimberly Clark, and many more, have incorporated storytelling into their leadership training programs. These companies know that before you can become a strong leader, you must first master the art of storytelling so you can communicate your vision to your team and inspire them to execute on objectives. The power of storytelling will allow you to: Envision Success- lead change by identifying goals in your story and building team commitment. Create an Environment for Winning- create a team culture and identify values that encourage collaboration and value diversity. Energize Your Team- use your story to help others find passion for their work by building courage, inspiration, and motivation. Inspire and Educate- teach your employees key lessons and provide coaching and actionable feedback. Empower Others- use storytelling to delegate authority and encourage targeted innovation that supports your vision. If you want to be a leader others want to follow, you must master storytelling and use that skill to communicate a vision that your team can support. Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect. While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don't reach their salespeople, and which most entrepreneurs think they don't have the time to learn. If there were a single "secret" to finding untold sales success, everyone in sales would be enjoying ridiculous amounts of success. However, some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, you will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer's Personal sales planning and time management Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you'll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered, and more! Loaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide a use-it-now approach that will set you up for becoming a top sales professional in your industry today. Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator of sales success—and offers tips on how you can sharpen your skills and expand your emotional toolkit. Increasing your emotional intelligence is a sure way to overcome tough selling encounters. In Emotional Intelligence for Sales Success, you'll learn: how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. Emotional intelligence plays a vital role at every stage of the sales process. From business development to closing the deal, emotional intelligence will drive your performance—and your success. Customers today are overloaded with information and overwhelmed by options. The truth is, product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has all but disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don’t know, the difference maker for many decision makers . . . is you!The salesperson who is always responsive and completely focused on value will, more times than not, be the one who will stand out from the crowd and get the sale. Combining leading-edge research with a vast amount of field experience, Amp Up Your Sales will show anyone how to become the trusted sales professional who consistently wins new business. Readers will learn how to:• Maximize the value of their selling• Accelerate responsiveness to build trust and credibility• Earn valuable selling time with customers• Shape the buyer's vision• Integrate persuasive stories into their sales process• Build lasting relationships through follow-up and customer serviceThe bad news is, your customers won’t understand and appreciate all the advantages of your product. The good news is, they aren’t making the decision based on the product, but on you! Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business. Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation—at least in the customers' eyes—has disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don't know, the difference maker for many decision makers is you! In Amp Up Your Sales, you will learn how to: Maximize the value of their selling Accelerate responsiveness to build trust and credibility Earn valuable selling time with customers Shape the buyer's vision Integrate persuasive stories into their sales process Build lasting relationships through follow-up and customer service The salesperson who is always responsive and completely focused on value will be the one who will stand out from the crowd and get the sale. The bad news is, your customers won't understand and appreciate all the advantages of your product. The good news is, they aren't making the decision based on the product, but on you! In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author's TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can't see face-to-face. In Smart Selling on the Phone and Online, you'll learn how to: overcome ten different forms of "paralysis" and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior. Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers. Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including: * Vision Questions: Tap into a customers’ needs and desires for the future * Questions to Uncover Problems: Fix something that’s not working for the client * Pay-Off Questions: Get customers to articulate for themselves how much the product or service is worth Questions That Sell is an invaluable resource for connecting with customers, understanding what they need, and closing more sales, faster. The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential to high-efficiency, high-success performance. Sales professionals will learn how to: Overcome ten different forms of "paralysis" and reestablish momentum Sell in sound bites, not long-winded speeches Ask the right questions to reveal customer needs Navigate around obstacles to get to the power buyer Prioritize and manage their time so that more of it is spent actually selling And more Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of "Sales 2.0" and become a true sales warrior! Today's customers are overwhelmed by options and short on time-only salespeople who prove reliable, respond quickly, and add value to every interaction will get the sale. Amp Up Your Sales shows readers how they can become the kind of trusted professional that consistently wins business. Arming readers with a powerful set of strategies, the book reveals how to engage the customer; earn selling time; work with the mechanics of decision making; cultivate credibility; ramp up responsiveness; shape the buyer's vision; integrate stories into the sales process; build lasting relationships through fo "Questions That Sell shows you how to use advanced questioning techniques to sell your products based on value to the customer, not on price - and increase your success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions."--Jacket Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully Learn the world's most powerful selling techniques-from the undisputed master of sales! Why do salespeople frequently fail to execute-even when they know what they should do?