Always think big : how Mattress Mac's uncompromising attitude built the biggest single retail store in America

By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist. Mack's many accomplishments enable him to provide a powerful message, including seven principles for business owners, managers, and employees at every level. Always Think Big provides Mack's tips, pointers, and principles that anyone can use to improve his or her approach to customer service, marketing, and managing. The Core Of Always Think Big Is Seven Principles That Mack Uses As His Approach To Marketing And Management. He Uses These Principles Every Single Day. They Are The Compass Points That Guide Him In Solving Problems, Making Decisions, And Delighting Customers. Mack's Lessons Are Applicable To Work Settings, Career Management, Community Involvement, And Life. They Are Specific, Practical, And Powerful.--jacket. 1. Mattress Mack: An Introduction 1 -- 2. Gallery Furniture: The World's Furniture Store 27 -- 3. Principle 1 Establish A Values-based Culture 53 -- 4. Principle 2 Fast--focus, Action, Search, And Tenacity 79 -- 5. Principle 3 Action Before Energy 99 -- 6. Principle 4 Sell With Pride 123 -- 7. Principle 5 Build Relationships 145 -- 8. Principle 6 Always Think Big 169 -- 9. Principle 7 Managing And Marketing Philanthropy 191 -- 10. Personalizing Mack's Lessons 211. Jim Matress Mac Mcingvale, Thomas N. Duening & John M. Ivancevich. It would be great to tell a rags-to-riches tale, but that's not the story of my life.