Aligning Technology with Business for Digital Transformation: Plugging In IT to Light up your Business (ISSN)

This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology. Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business–technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, it covers an indispensable organizational requirement in a simple and relatable way. The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Enterprises must ride the digital wave without losing their grip on the business basics required to stay afloat. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. In this backdrop, business-technology alignment is not a slogan or platitude, but a reality brought upon us by compelling and irreversible changes in our environment. Aligning Technology with Business for Digital Transformation is an intuitive and practical guide to discovering the power of business-technology alignment in the digital era, arguably the most decisive, yet overlooked factor in determining digital enterprise success. Gleaned from decades of experience with global corporations that have shaped the current business-technology landscape, the book covers an indispensable organizational requirement in a simple and relatable way. The basic concepts talked about in the book remind us of the need to seamlessly intertwine new technology with business basics as a sure success formula Offers a guide to discovering the power of business-technology alignment. The book focuses on developing alignment as the foundation for a successful digital enterprise, and is interlaced with real-life examples and anecdotes.