شیوه‌های حرفه‌ای AIGA در طراحی گرافیک، ویرایش دوم

Cover; Halftitle; Title Page; Copyright; Contents; Preface; Part 1 Relationships; 1. Short History and the Longer View; 2. Standards of Professional Practices; 3. How Clients Want to Be Treated; 4. Marketing the Design Firm; 5. Negotiating: Lessons From a Caveman; 6. The Process of Setting Fees; 7. Standard Form of Agreement for Design Services; 8. Hidden Intellectual Property Hazards in Web Design; 9. Payment Strategies; 10. Discount Requests and Retainer Agreements; 11. Finding the Perfect Job; 12. The Design Firm and Its Employees; 13. Managing Creatives;""Provides definitive guidelines on all aspects of the graphic design business.""--FYI. \* Newly revised and expanded version of an industry classic--5,000 sold! \* Up-to-the-minute! Includes web, interactive, and green design, new legislation \* Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software. "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic—5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Cover Halftitle Title Page Copyright Contents Preface Part 1 Relationships 1. Short History and the Longer View 2. Standards of Professional Practices 3. How Clients Want to Be Treated 4. Marketing the Design Firm 5. Negotiating: Lessons From a Caveman 6. The Process of Setting Fees 7. Standard Form of Agreement for Design Services 8. Hidden Intellectual Property Hazards in Web Design 9. Payment Strategies 10. Discount Requests and Retainer Agreements 11. Finding the Perfect Job 12. The Design Firm and Its Employees 13. Managing Creatives 14. The Design Firm and Its Suppliers15. Print Design and Environmental Responsibility Part 2 Management 16. Legal Structures for the Design Firm 17. Principles of Design Firm Management 18. Transition 19. Principles of Managing the Corporate Design Department 20. Large Project Management 21. Successful Creative Briefs: Linking Business Objectives and Creative Strategies 22. Sales Tax 23. Insurance Basics for the Designer 24. Managing Health and Safety in the Design Studio Part 3 Rights 25. Copyright and Licensing 26. Infringement, Influence, and Plagiarism 27. Understanding Permissions28. Web Design Contracts and Issues 29. Other People's Trademarks 30. Trademarks and Trade Dress 31. Trademarks in Cyberspace 32. Use of Fonts Resources Selected Bibliography An Endnote Index Books

“Provides definitive guidelines on all aspects of the graphic design business.”—FYI

Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

• Newly revised and expanded version of an industry classic

• Up-to-the-minute! Includes web, interactive, and green design, new legislation

• Each chapter written by an authority on the subject

"Provides definitive guidelines on all aspects of the graphic design business."-- FYI Here's the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. • Newly revised and expanded version of an... AIGA Professional Practices in Graphic Design is now revised and updated to cover the latest standards in the graphic design business. Structured in three parts covering relationships, management, and rights, this guide contains advice on a range of key issues to aid designers, clients, and professional advisers. Each in-depth chapter is written by an industry expert, thoroughly detailing topics such as: Professional relationships, Negotiations, Fees, Contracts, Employee and supplier relations, Structure and management of a design business, Managing large projects, Copyright and trademark issues, New technology, Safety issues, Ethical standards