Aids: Effective Health Communication for The 90s : Effective Health Communicaton for The 90's

Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health. Strategic health communication campaigns are currently the best available public health strategy for curtailing the spread of human immunodeficiency virus (HIV)/acquired immune deficiency syndrome (AIDS), considering that there are no effective techniques for vaccinating the public against the disease (Brown, 1991; Edgar, Hammond, & Freimuth, 1989; Nussbaum, 1989; Reardon, 1990). Presents an analysis together with the actions necessary to confront AIDS on every level of the communication realm. Contributors examine the issues from a number of standpoints including: communication; adolescent medicine; public administration; journalism; psychology; public health and more. First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company