PR چابک: پیام‌رسانی تخصصی در دنیای فوق‌متصل و همیشه فعال

Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further! In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches And much more!Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact. Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact. Bloggers, influencers, citizen journaliststodays news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other key conferences Avert and resolve crises Measure the impact of media placements And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact. Marian Salzman goes behind the scenes of public relations company Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news - Personalize pitches to reporters and bloggers - Master the art of storytelling - Break through Web clutter - Create branded hashtags that get shared - Bump clients to the top of online searches - Gain exposure at SXSW, TED, and other key conferences - Avert and resolve crises - Measure the impact of media placements - And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact PR2020: a media toolkit Tell me a story: the importance of engagement Crafting the news: artful persuasion Blow up the Internet Massaging the message Power to the people: giving your brand a personality Cause is the new celebrity: doing good to do well Going global Go big and stay home: global versus hyperlocal The new relations in public relations The rules of regulation Keep calm and manage on: crisis management Measurement: as simple as three letters? Trendspotting: forecasting the future The future of public relations: new definitions. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes. -- Résumé abrégé tiré de l'ouvrage