Age of Icons : Exploring Philanthrocapitalism in the Contemporary World

Celebrities are increasingly front and centre in public debates on everything from solving world poverty to halting genocide, confronting obesity, and fi nding spiritual contentment. Bono, Bill Gates, Al Gore, Bob Geldof, Oprah, Madonna, and Angelina Jolie are just some of the entertainers, politicians, pundits, elite business people, and policymakers whose highly visible political activism has become an integral part of their public personas. These pop icons tend to be celebrated as "philanthrocapitalists" with a unique ability to remedy the world's problems. However, as Age of Icons demonstrates, the solutions these icons promote for addressing global injustice, when examined critically, can be seen to work through the very same institutions that create these problems in the fi rst place. This volume assesses the growing role of popular icons in the construction of a culture that appears to incorporate a critical attitude towards the capitalist experience while, in fact, legitimizing the neoliberal character of the modern world. It will be an eye-opening read for anyone interested in the juncture between current events and celebrity culture.

Celebrities are increasingly front and centre in public debates on everything from solving world poverty to halting genocide, confronting obesity, and finding spiritual contentment. Bono, Bill Gates, Al Gore, Bob Geldof, Oprah, Madonna, and Angelina Jolie are just some of the entertainers, politicians, pundits, elite business people, and policy-makers whose highly visible political activism has become an integral part of their public personas.

These pop icons tend to be celebrated as “philanthrocapitalists” with a unique ability to remedy the world’s problems. However, as Age of Icons demonstrates, the solutions these icons promote for addressing global injustice, when examined critically, can be seen to work through the very same institutions that create these problems in the first place.

This volume assesses the growing role of popular icons in the construction of a culture that appears to incorporate a critical attitude towards the capitalist experience while, in fact, legitimizing the neoliberal character of the modern world. It will be an eye-opening read for anyone interested in the juncture between current events and celebrity culture.

"In the age of icons, major iconic figures play an ever-increasing role in political life. In emotionally charged and contradictory ways, contemporary icons convey boundless faith in a better world under construction while simultaneously embracing the status quo, lashing out at the ills of global capitalism, while at the same time representing and defending its triumphant possibilities and inevitable forward march. Today's icons offer the promise of limitless change without changing the limits of existing society, which is central to their popularity as well as to their defining contradiction: Western icons conduct widely celebrated superhuman feats with only modest, pragmatic outcomes."