After the ball : how America will conquer its fear and hatred of gays in the '90s

"The gay revolution has failed," proclaims the first sentence of this punchy call to arms, Madison Avenue-style. To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. The provocative sample ads included here (together with analyses of their potential impacts) effectively challenge popular assumptions about homosexuality. The authors encourage gays to "come out of the closet," and they outline a code of gay ethics calling for mature love relationships and greater moderation in sex. Full of fresh ideas, their book is aimed at straight and gay readers, with chapters that debunk "folk theories" on the supposed roots of homosexuality in mental illness, gender confusion or dislike of the opposite sex. After the Ball is required reading for straights interested in understanding a minority that comprises 10% of the population and for gays who are learning that the revolution is far from over This book describes tactics of the homosexual propaganda campaign and outlines a six-point plan for transforming the beliefs of general public regarding homosexuals.